39% Pakistanis claim they have watched at least one episode of Coke Studio,Poll

November 19, 2014 Off By Web Desk

Islamabad: According to a Gilani Research Foundation Survey carried out by Gallup Pakistan, 61% Pakistanis have never watched “Coke Studio”; 39% have watched it.

A nationally representative sample of adult men and women, from across the four provinces was asked, “Nowadays, different TV channels are showing a music program “Coke Studio”. Have you ever had the chance to watch this program or not?” Responding to this question, 39% respondents said they have watched Coke Studio, while 61% said they have not.

The study was released by Gilani Research Foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International.

The recent survey was carried out among a sample of 2514 men and women in rural and urban areas of all four provinces of the country, during October 13 – October 20, 2014. Error margin is estimated to be approximately ± 2-3 per cent at 95% confidence level.

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