‘Digitisation’ drive aims to extend clients digital lifestyle into bankingMarch 25, 2015
KARACHI: Standard Chartered Bank, Pakistan’s largest international bank has gone one step ahead in its drive to go digital by launching the country’s first digital branch at Dolmen mall, Karachi.
This branch offers an unprecedented ambience by pioneering the best-in-class digital capabilities in the Pakistani industry. With this launch, Standard Chartered once again combines its international expertise in digital banking with its local knowledge to bring together a unique offering unlike any in the market. Clients can walk into the branch to a unique state-of-the-art iDesk which displays a host of information for clients to browse, including product promotions, brochures for the complete product suite, branch and ATM directory amongst others. The branch also flaunts an Online Banking kiosk, ATM, CDM and CDK machines, digital product posters, electronic media wall and a touch screen notice board.
Commenting on the launch, Shazad Dada, Chief Executive, Standard Chartered Pakistan said, “In line with global trends where client preference is continuously shifting towards digital channels as compared to a uni-dimensional brick and mortar setup, Standard Chartered has employed an integrated multi-channel strategy investing heavily in the digital space. Today, we are the market leaders in IBFT transactions through digital channels with the best in class ATM and Online Banking solutions in the industry.”
Standard Chartered today announced its digital banking vision, aimed at enhancing the client experience in Pakistan. This is part of the Bank’s global focus on ‘Digitisation’ – socialising personal banking and extending clients’ digital lifestyle into banking.
“This branch is poised to revolutionise client experience with digital capabilities,” said Shezad Arif, Head of Retail Clients, Standard Chartered Bank, Pakistan. “Digital solutions are the future of banking and Standard Chartered is leading the way in making digital channels an important and integral part of the way clients bank.”
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