Movie star Aamir Khan becomes UNICEF ambassador for South Asia

October 9, 2014 Off By Web Desk

Kathmandu: Film actor, director and producer Aamir Khan has become Ambassador for UNICEF in South Asia. In this capacity, he will support UNICEF’s work to promote the right of South Asian children to nutrition, with a focus on ending stunting, according to UNICEF press release issued on Friday.

“I am delighted to become an ambassador for UNICEF in South Asia. I hope my messages on the importance of children’s nutrition will urge parents, families, and leaders at all levels to support and adopt proven services and nutrition practices that will help children grow and develop to their full potential,” Khan said.

“Child stunting remains one of the greatest development challenges to South Asia. Stunted children have stunted bodies, stunted brains, and stunted lives. Compared with children who are not stunted, stunted children have poorer cognitive development, often enrol later in school, complete fewer grades, and learn less well – leading to reduced productivity and income-earning in adult life” he added.

After sub-Saharan Africa, South Asia is the region with the highest number of under-five deaths: 2.3 million in 2011. In this region, 38 per cent of children under the age of five have stunted growth due to chronic undernutrition. In addition, an estimated 28 per cent of children are born with low birth weight, largely due to women’s poor nutrition during and before pregnancy.

“With the immense respect that Khan commands across South Asia, we are convinced that Aamir will make a lasting difference in the fight against child stunting, potentially the biggest threat to children’s growth and development in this part of the world,” said Karin Hulshof, UNICEF Regional Director for South Asia.

During his visit to Nepal, Khan also took part in the launch of the “1,000 Golden Days” national nutrition campaign. The most crucial time to meet a child’s nutritional needs is during the 1,000 days from conception to the child’s second birthday. Proven and effective interventions during this time can prevent malnutrition and drastically reduce the prevalence of stunting in young children.

Khan becomes UNICEF ambassador as we celebrate the 25th anniversary of the Convention on the Rights of the Child (CRC). CRC has inspired domestic legislation to respect, protect and fulfill child rights in all eight countries of South Asia, as well as the creation of policy and national development plans for their implementation.

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