Enterprise Expands into Scandinavia with Greyfell Nordic PartnershipNovember 12, 2014
LONDON, Nov. 12, 2014 / PRNewswire — Enterprise Rent-A-Car has appointed Greyfell Nordic as its franchise partner in Sweden and Norway to extend the Enterprise brand into Scandinavia. This agreement is part of a planned programme of expansion over the past 18 months that has seen Enterprise partner with leading mobility providers across Europe.
The new partnership with Greyfell Nordic brings Enterprise another step closer to realising its goal of increasing choice for car hire customers across the world and demonstrating the value of the company’s exceptional customer service to both domestic renters and international travellers.
The agreement is consistent with Enterprise’s vision to build a network recognised for high quality and customer service through partnerships with independent businesses in major markets for inbound travel. This new partnership adds to Enterprise’s extensive network in Europe and North America, as well as its growing operations in Asia.
Greyfell Nordic is led by an experienced management team, which has an impressive record of delivering success in the Scandinavian car rental market. The team has opened airport locations under the Enterprise brand at Stockholm Arlanda, Gothenburg Landvetter and Oslo Gardermoen and more will follow.
Sweden and Norway are home to a large base of multinational corporations and have strong domestic rental markets. They are also popular leisure destinations for global travellers.
Peter A. Smith, vice president of global franchising at Enterprise, said: “The agreement is another important part of the thriving community of successful car rental businesses that we’re building. Our customers have responded very positively to the growth of our European network, which has been developed through franchise partners with a strong track record for service. Companies like Greyfell Nordic help us to deliver greater value, quality and care to all of our customers wherever they may travel.”
Morten von Krogh, Managing Director of Greyfell Nordic, said: “This agreement is underpinned by a shared belief in the importance of customer service as the core driver for business value. We’re looking forward to mutual growth and success through our partnership with Enterprise by serving business travellers and tourists looking for both great value car hire and outstanding customer care.”
In EMEA, the Enterprise brand is also available in Albania, Austria, Belgium, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Macedonia, the Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Turkey and the UK. The company will become operational in additional countries throughout Europe in the coming months.
Enterprise Rent-A-Car is part of St. Louis-based Enterprise Holdings, the largest car rental service provider in the world. Enterprise operates more than 8,600 offices worldwide. Most recently it has rapidly expanded its branded operations at airports and transport hubs throughout territories across the globe and now operates in over 70 countries.
Enterprise Holdings also operates the National Car Rental and Alamo Rent A Car brands in the Americas, and together with its affiliate Enterprise Fleet Management, offers a total transportation solution. Combined, Enterprise Holdings and Enterprise Fleet Management – which includes extensive car rental and car sharing services, commercial truck rental, corporate fleet management, and retail car sales – accounted for $17.8 billion in revenue, employed 83,000 people and operated 1.5 million vehicles throughout the world in fiscal year 2014. Operating through its regional subsidiaries, Enterprise Holdings is the largest car rental company in the world as measured by revenue, fleet, and employees. Enterprise Holdings’ annual revenues also place it near the top of the travel industry, exceeding all other rental car companies, and most airlines, cruise lines, hotels, tour operators and online travel agencies.