EXPRESS Debuts ‘Edition’ Capsule Collection Starring “It Girls” Suki Waterhouse and Magdalena FrackowiakDecember 8, 2015
NEW YORK, Dec. 8, 2015 /PRNewswire — EXPRESS, Inc. (NYSE: EXPR) today announces the launch of EXPRESS’ first high-end capsule collection, EXPRESS ‘Edition.’ Drawing inspiration from iconic classics filtered through a modern lens, ‘Edition’ is a mix of cool sophistication and street style with an emphasis on luxury fabrics, elevated techniques and a sharpened attention to detail. Suki Waterhouse and Magdalena Frackowiak are the faces of the new collection and will be featured in all digital and print marketing.
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“We are excited to debut ‘Edition’ as an evolution of EXPRESS’ philosophy for mixing runway fashion with street style,” said David Kornberg, EXPRESS President and CEO. “We tapped into our talented design team to develop a high-end capsule collection that is very style-driven, aspirational and provides another option for her on-the-go, fashionable lifestyle. Edition personifies the EXPRESS girl who is sexy, confident, cool and irresistibly individual.”
Available in 27 stores and online at express.com/edition beginning December 1, the EXPRESS ‘Edition’ collection is comprised of 18 looks including 35 apparel choices ranging from $48-$498 and 18 statement accessories priced from $20-$298. The unique designs offer an update to the classic tuxedo, guipure lace dresses, silk and chiffon blouses, the perfect biker jacket, an embellished band jacket, resin coated jeans and leather bottoms. The black and neutral color palette features pops of deep crimson, ivory and gold hardware for a downtown sensibility.
Customers can get in on behind-the-scenes action by following @ExpressRunway on Instagram, @ExpressLife on Twitter, @Express on Snapchat and Facebook.com/EXPRESS.
About EXPRESS, Inc.
EXPRESS is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value, addressing fashion needs across work, casual, jeanswear, and going-out occasions. The Company currently operates more than 600 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. EXPRESS merchandise is also available at franchise locations in the Middle East, Latin America, and South Africa. EXPRESS also markets and sells its products through its e-commerce website, www.express.com, as well as its mobile app.