Karlie Kloss is the New Face of EXPRESS ‘Fit for You’ Denim CampaignJuly 15, 2015
COLUMBUS, Ohio, July 14, 2015 / PRNewswire — EXPRESS, Inc. (NYSE: EXPR) today announces Karlie Kloss as the face of the EXPRESS fall 2015 denim collection. The American supermodel stars in the retailer’s ‘Fit for You’ advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.
Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/236021-Karlie-Kloss_EXPRESS.mp4
Photo – http://photos.prnewswire.com/prnh/20150713/235999
Photo – http://photos.prnewswire.com/prnh/20150713/236000
Logo – http://photos.prnewswire.com/prnh/20130910/NY76292LOGO
In the ads, Karlie poses in three key denim styles—Girlfriend, Flare and Legging—which underscore EXPRESS’ fit, fashion and individual style. “Karlie is a modern icon,” said David Kornberg, EXPRESS CEO and President. “With her social media star status and philanthropic efforts, Karlie inspires and empowers young women globally to feel confident and self-assured. And, with her natural beauty and effortless style, Karlie is perfect to communicate a fresh, modern take on the American fashion staple—a great fitting pair of jeans. We are delighted to be partnering with Karlie Kloss to showcase the latest assortment of EXPRESS jeans.”
Available in-store and online at express.com beginning this month, the EXPRESS fall denim collection focuses on the best-fitting fashion jeans that are built to last. The collection features an assortment of updated washes and innovative fabrics including the new Performance Stretch jean made from a breakthrough fabric that retains its shape throughout the day. Customers can check out the hottest trends and find their perfect fit on express.com, in-store and by following #ExpressJeans on Instagram (@ExpressRunway), Twitter (@ExpressLife) and Facebook (EXPRESS).
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality at an attractive value, addressing needs across work, casual, jeanswear, and going-out occasions. The Company currently operates more than 600 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. EXPRESS merchandise is also available at franchise locations in the Middle East, Latin America, and South Africa. The Company also markets and sells its products through the Company’s e-commerce website, www.express.com, as well as its mobile app for iOS.