Sanofi announces new healthcare brands

December 26, 2013 Off By Web Desk

KARACHI: Sanofi Pakistan has announced the launch of a brand new concept in healthcare. Sanofi is the first multinational pharmaceutical company operating in Pakistan to launch a line of nutraceutical products.

Nutraceutical, a word combining “nutrition” and “pharmaceutical”, means a product that provides health and medical benefits, including the prevention and management of disease. A nutraceutical is demonstrated to have a physiological benefit or provide protection against chronic disease.

Sanofi Pakistan is initially launching 4 brands: CollaFlex, FreeFlex, E-Cod & Seacod. CollaFlex and FreeFlex are supplements that promote flexibility of joints and help keep joints healthy, particularly to avoid or manage conditions such as osteoarthritis or rheumatoid arthritis. Seacod is cod liver oil that is helpful in improving immunity. The combination of cod liver oil with vitamin E in E-Cod is good for the heart and beneficial in avoiding muscle cramps caused by vitamin deficiency.

Speaking at the occasion, Tariq Wajid (General Manager, Sanofi Pakistan) said, “we are proud to be the pioneers of a new era of wellness in Pakistan. Modern lifestyles have become very fast-paced and stressful; diet is not always as balanced or healthy as it should be. Our nutraceutical line will help people maintain a state of wellness and as we all know, a strong, healthy person is less likely to fall ill than a less healthy one.”

Sanofi is an integrated healthcare leader focused on patients’ and individual needs. The introduction of nutraceuticals positions Sanofi across the health spectrum, addressing health needs ranging from wellness to prevention (vaccines) to management and cure. Sanofi plans to extend its offering of nutraceutical products in the coming months.