Standard Chartered unveils Digital Banking visionMay 30, 2013
KARACHI: Standard Chartered announced its digital banking vision aimed at enhancing the customer banking experience in Pakistan. This is part of the Bank’s global focus on ‘Digitisation’ socialising personal banking and extending customers’ digital lifestyle into banking.
At a mesmerising themed event held in Karachi today, the Bank launched ‘Breeze’, its award winning Mobile Banking application, making Pakistan the second market in the MEPA region where this application is available. Breeze Mobile banking is designed to address the needs of globally connected customers who are on-the-go, tech-savvy, and who value transaction freedom and convenience. Breeze’s introduction to Pakistan follows successful launches in India, Malaysia, Singapore, Hong Kong, Korea, China, Thailand and UAE.
Commenting on the Bank’s focus on Digitisation, Raheel Ahmed, Regional Head of Consumer Banking, Middle East, Pakistan and Africa at Standard Chartered Bank said: “Today’s consumers are tech-savvy and mobile. They want banking that not only meets their financial needs but anticipates them. At Standard Chartered our focus on digitisation revolves around the customer; we believe that technology has to be useful, intuitive and most importantly seamless. We believe that digitisation goes beyond online and mobile banking services; we continue to transform our business and invest for long-term growth, with a focus on digital technologies that we believe will shape the future of banking.”
The Bank is investing in technologies that will enhance customer interaction by making banking experiences more secure, efficient and money management simpler while complementing the rest of the banking channels and services. Commenting on the launch of Breeze, Naseer Hassan, Head of Consumer Banking, Pakistan, Standard Chartered said: “The launch of Breeze follows extensive research into the banking behaviour of individuals and aims to provide customers with an easy, secure, and user-friendly banking channel. By adopting a digitisation strategy and providing our customers with digital banking tools, products and services, we aim to extend the customer’s digital lifestyle into banking and enhance the way our customers interact with us.”
Breeze is available for Android, iPhone, BlackBerry and Nokia Symbian devices. iPhone customers can download the ‘Breeze Pakistan’ application from the App store. Android, Blackberry and Nokia Symbian users can use Breeze by accessing m.sc.com through their mobile phone browsers. The application uses robust security features similar to those used for Online Banking. The Bank also ensures that no personal information is stored on the phone.
Standard Chartered is proud to be operating in Pakistan as the largest and oldest international bank since 1863, marking its 150th year of presence in the country. The Bank’s franchise in Pakistan has over 100 branches in 22 cities and over 187 ATMs and 17 CDMs.