TCL Talks about its Plan to Expand into Southeast Asian Market on China-South Asia ExpoJune 15, 2015
SHENZHEN, China, June 15, 2015 / PRNewswire — The 3rd China-South Asia Expo, co-sponsored by China’s Ministry of Commerce and Yunnan Provincial Government and co-organized by the trade government offices of several South Asian countries, opened on June 12. The national leaders from nearly every South and Southeast Asian country attended the expo, as well as Chinese Vice President Li Yuanchao, who, accompanied by TCL Corporation Chairman and CEO Tomson Li Dongsheng, conducted an inspection tour of TCL’s pavilion and listened to TCL’s report on its plans for the development of the markets in the southwestern part of China and in Southeast Asia.
With the Chinese economy becoming increasingly outward looking, China’s Yunnan province, as an important hub connecting the country’s landlocked southwestern regions to both southern and southeastern Asia, is playing an important role as the gateway to those regions.
TCL Corporation chairman and CEO Li Dongsheng said at the expo that South Asia and Southeast Asia are the focus of TCL’s globalization strategy. The 3rd China-South Asia Expo provides a very good platform from which TCL can present its products to South and Southeast Asia, regions that can serve as springboards for the further expansion of its international operations. Mr. Li also revealed that TCL will soon set up production facilities in Yunnan in the near future and further expand into South and Southeast Asia and, from there, move into the larger international market by leveraging its geographic advantage and the favorable national policies of China (e.g. China’s One Belt, One Road initiative). With China’s plan to build the starting point of four rail lines in Yunnan province’s capital of Kunming to connect to ten countries across Southeast Asia as well as to Bangladesh and India in South Asia, TCL’s Kunming-based production facilities could serve as a base of support to penetrate the related markets through Yunnan.
In addition, TCL had earlier said that the emerging markets such as Indian market are a major focus of its 2015 globalization strategy. On the 3rd China-South Asia Expo, India is also a guest of honor, which serves as another reason why TCL considers Yunnan province a key part of its overall strategy and has been taking an active part in China-South Asia expos.