Category: Entertainment

Telenor Pakistan’s MyTelenor App (MTA) is the first telecommunication application in Pakistan to offer targeted advertising space for brands.

The App has a base of nearly 11 million monthly active users and offers a unique High-Value audience universe for brands to advertise.

With this feature, brands can target a digital-savvy audience pool, a highly engaged and unique segment that is difficult to reach through traditional advertising channels.

The app’s monetization opportunity lies in its potential reach, which allows brands to take up to 100% share of voice (SOV) on the MyTelenor App.

This makes it immune to issues such as social media bans and the existing challenges regarding stringent regulations on foreign currency transactions.

Therefore, advertisers are struggling to reach wider audiences through targeted advertising on digital media.

However, with MyTelenor App, brands have access to more than 2.5 million users daily, providing them an excellent opportunity to reach their target audience effectively without such restrictions and limitations.

Unilever, a global consumer goods company, became the first advertiser to grab this targeted strategy on MyTelenor App.

The company effectively reached its audience through this innovative platform based on demographic segmentation.

Unilever went live on MTA with a suite of brands, including Sunsilk, Dove, and Ponds, delivering the majority of the 50 million impressions served through MyTelenor App in the month of Ramadan (April 2023), targeting most of the app’s massive user base.

By tapping into the potential of this digital universe, Unilever has reached and engaged a significant number of targeted consumers, mostly females between the ages of having the age group 18-30 years.

The legacy of value-based partnerships between Telenor Pakistan and Unilever Pakistan and Telenor Pakistan has grown from product partnerships that enabled Pakistanis to avail discounts and incentives to Telenor’s MyTelenor App, now partnering with Unilever to host advertisements on the 10+ million MAU strong platform.

The objective of Unilever was to gain visibility and top-of-mind recall for its newly introduced SKUs, which they successfully achieved.

By targeting specific cities and the entire Pakistan, Unilever was able to reach its target audience during the most cluttered advertising campaigns, resulting in high visibility over the app and increased brand awareness.

MyTelenor App provides an excellent platform for brands to reach a highly engaged target audience across Pakistan.

With its targeted advertising features and potential reach, brands can effectively promote their products and reduce their dependency on global players like Google and Facebook.

Source: Pro Pakistani

The Google Pixel Fold has been officially announced, but interested customers will have to wait until next month to make a purchase. However, it seems that Google is not only focused on tablet-style foldable devices but also exploring other form factors.

During Google I/O 2023 George Hwang, the Google Pixel product manager, spoke to Tom’s Guide and shared insights on the company’s perspective. When asked about flip foldables, Hwang revealed that the Pixel team is actively exploring “different types of devices” and “different types of technologies.”

This implies that Google is open to expanding its portfolio beyond the traditional foldable form factor, indicating a promising direction for its future product offerings.

It is important to note that Google’s willingness to explore other foldable devices in the future does not serve as a definitive confirmation of an upcoming Pixel Flip similar to the Samsung Galaxy Z Flip 4 or the Motorola Razr 2022. However, it does indicate that Google is receptive to the idea of introducing additional foldable devices down the line.

During the interview, Hwang emphasized that the Google team’s current priority is to ensure that the Pixel Fold delivers an exceptional user experience. This encompasses various aspects, as Hwang mentioned, ranging from design to app integration and camera performance.

Google is dedicated to optimizing every aspect of the Pixel Fold to make it the best it can be, reinforcing its commitment to delivering a top-notch foldable device.

Source: Pro Pakistani

The Ministry of Planning Development and Special Initiatives has approved a revised PC-1 at Rs. 78.186 million for the project “Establishment of National Language Processing Laboratory (NLP) to implement and promote Urdu as the national language.

The Ministry of National Heritage and Culture Division is the sponsoring agency, while the National Language Promotion Department (NLPD) will execute the project.

The core objective of the project is to elevate Urdu to the status of languages with extensive digital data resources and equip it with modern technology applications? said Dr. Rashid Hameed, Director General NLP, Lab working under NLPD which was established in October 1979 to advance and promote the Urdu national language.

While sharing the details of the project Dr. Rashid Hameed, explained the project includes the development of several applications, such as Machine Translation (MT), Speech Recognition (SR), and Optical Character Recognition (OCR), that will make language learning more accessible, facilitate cross-border communication and commerce, enable people to access online content, promote cross-cultural understanding, and help preserve language resources. Dr. Hameed believes that only languages that adapt to the latest technology will survive in today’s world.

In 2015, the Supreme Court ordered the government to implement Urdu as the official language in all government departments under Article 251 of the constitution. To comply with the apex court’s order, the government has expedited its efforts and approved the revised PC-I of the project worth Rs. 78.186 million.

Since assuming power in April 2022, the government has taken several steps toward implementing digital transformation in the country. Planning Minister Ahsan Iqbal has been a driving force behind these efforts, with a focus on shifting from manual to digital processes.

Last month, the Planning Minister established a Steering Committee composed of experts from the Information Technology and private sectors. The committee aims to facilitate the implementation of digital transformation and increase the country’s export volume.

Syeda Roshana Ali Naqvi, Program Manager for Research and Development at NLPD, while sharing further details of the project explained that the Machine Translation (MT) module uses computer algorithms to automatically translate text from English to Urdu. This module will efficiently provide translations of all current official documents from English to Urdu, including policies, press releases, economic surveys, annual reports, long-term plans, newsletters, public notices, tenders, and advertisements.

Naqvi emphasized the importance of the lab for the survival, growth, promotion, and development of the national language. The program Manager NLPD also shared details about the Speech Recognition (SR) and Optical Character Recognition (OCR) modules of the project.

She explained that the SR module will enable digital devices to recognize and transcribe human speech into Urdu text. This technology will help digitize Urdu audio resources, such as parliamentary speeches and meeting minutes. Additionally, speech recognition technology can increase accessibility and inclusivity for those with hearing and speech impairments. The OCR module, on the other hand, will convert printed text into editable digital text. This will help to digitize previously printed records and save a significant amount of time and effort compared to manual typing. The OCR module will make the text searchable, making it easier to access and use.

The experts believe that this technology can make Urdu text accessible to visually impaired people in the form of audiobooks. With these and other AI-based applications, Urdu can become more accessible and usable across different platforms.

Advocate Kokab Iqbal, who filed a landmark case before the apex court in 2003, has hailed the decision as a significant moment in the country’s history. In 2015, a three-member bench, headed by then Chief Justice Jawad S Khawaja, ordered the government to implement the decision. “There is a dire need for the promotion of the Urdu language across government offices,” he remarked.

Source: Pro Pakistani

First Lady Begum Samina Alvi inaugurated an international food festival in Islamabad on Saturday.

Members of the diplomatic corps based in Islamabad and people from different walks of life visited the festival.

At the festival, stalls of traditional dishes from various countries have been set up.

Source: Radio Pakistan

Zong 4G, one of Pakistan’s leading digital communication companies, has signed a corporate partnership agreement with Getz Pharma (Pvt.) Limited, a leading pharmaceutical company, to provide data and voice services for its core operational business.

Through this partnership, Zong 4G will provide customized corporate voice, data, and enterprise solutions to meet the communication needs of Getz Pharma. This strategic alliance will enable Getz Pharma (Pvt.) Ltd to fulfill its data and voice connectivity requirements through the largest and fastest data network in Pakistan.

The partnership will allow Getz Pharma (Pvt.) Ltd to concentrate on its core business of delivering quality healthcare products while ensuring seamless communication and connectivity.

The signing ceremony, held on February 16th, 2022, was attended by senior management from both companies.

Farooq Raza Khan, Director GCSS, said, “We are proud to have partnered with Getz Pharma as their communication partner of choice. Our partnership will enable Getz Pharma (Pvt.) Ltd to fulfill their communication and connectivity requirements through our cutting-edge communication solutions.”

Zahid Amin Shah, Senior Manager Indirect Procurement, said, “Zong 4G’s seamless services will help Getz Pharma (Pvt.) Ltd users to improve their productivity and drive business growth.”

The Official Spokesperson of Zong 4G added, “Our partnership with Getz Pharma (Pvt.) Ltd is a testament to our commitment to excellence and innovation. We are dedicated to providing our customers with the latest technological solutions and customized products that cater to their specific needs.”

The partnership with Getz Pharma (Pvt.) Ltd is a significant milestone in Zong 4G’s journey to becoming the preferred digital partner for all businesses in Pakistan.

Source: Pro Pakistani

Prime Minister Shehbaz Sharif says the newly launched video streaming platform PTVFlix will enrich PTV’s content, which has touched the minds and hearts of countless Pakistanis over the decades.

In a tweet on Monday, he said it is a great initiative and the content will now be accessible to overseas Pakistanis as well.

The Prime Minister congratulated Minister for Information and Broadcasting Marriyum Aurangzeb and commended the officials of Ministry and PTV who worked on the project.

Source: Radio Pakistan