Published by
Esports Insider
Esports Insider
Leading esports brands, athletes and celebrities have predominantly focused on engaging with esports communities across South East Asia, North America and Europe. The Middle East & North Africa (MENA) region’s potential, meanwhile, arguably remains largely untapped. This is despite the fact that MENA is one of the fastest-growing esports ecosystems in the world — counting around 100 million gamers in 2020. Moreover, according to a recent study by YouGov, the Middle East is quickly evolving from casual gaming to virtual reality games and competitive esports. The United Arab Emirates ranks among…